送达率是决定你开发信营销效果的五大核心要素之一（另外四个核心要素是抓取到的客户数量级、客户精准度、打开率及回复率）。很多外贸人在做群发开发信时，会犯很多初级错误。邮件中含有大量SPAM词汇是众多初级错误之一。
什么是SPAM词汇？
SPAM词汇会造成你的开发信被退信或者掉入客户的垃圾箱。提升开发信送达率的一条基础准则就是保证你的开发信标题及内容尽可能少地含有SPAM词汇。本文最后汇总了2023年最新最全的SPAM词。
避开SPAM词汇的注意事项
1.有SPAM词不是肯定会进垃圾箱，没有SPAM词也不是肯定能不进垃圾箱。在其它条件相同的情况下，没有SPAM词汇的邮件肯定要比含有大量SPAM词的开发信要更安全。
2.当我们给陌生客户发送第一封邮件时，尤其要注意避免在邮件中使用SPAM词汇。因为邮箱服务器对陌生发件人的邮件筛选更严格。而给已经有过多次邮件往来的老客户发邮件时，则不必过分关注SPAM词汇。
3.外贸B2B的开发信内容要做到专业、权威、宁人信服。不要把开发信内容写得太LOW，就像路边的传单。所以从这一点出发，你自然就能避开很多SPAM词汇了。
4.可以使用同义词替代SPAM词汇。
5.如果实在要用SPAM词汇，请尽量少用或者降低SPAM词汇的出现频率。比如，十句话含一个SPAM词汇比十句话含十个SPAM词汇肯定要好得多。
2024年SPAM词汇列表
Symbols & Numerals
| 0% | 100% | 100% satisfied |
| 0% risk | 100% more | 4U |
| 777 | #1 | 50% off |
| 99% | $$$ | |
| 99.90% | 100% free | |
A
| Accept credit cards | Ad | Amazing stuff |
| Acceptance | Additional income | Apply here |
| Access | Addresses on CD | Apply now |
| Access now | Affordable | Apply Online |
| Access for free | Affordable deal | As seen on |
| Accordingly | All natural | At no cost |
| Act Now | All new | Auto email removal |
| Act immediately | Amazed | Avoid |
| Action | Amazing | Avoid bankruptcy |
| Action required | Amazing offer | |
B
| Bargain | Best price | Billion dollars |
| Be amazed | Best offer | Bonus |
| Be surprised | Beverage | Boss |
| Be your own boss | Big bucks | Brand new pager |
| Believe me | Bill 1618 | Bulk email |
| Being a member | Billing | Buy |
| Beneficiary | Billing address | Buy now |
| Best bargain | Billionaire | Buy direct |
| Best deal | Billion | Buying judgments |
C
| Cable converter | Cell phone cancer scam | Click now |
| Call | Cents on the dollar | Click to get |
| Call free | Certified | Click to remove |
| Call me | Chance | Collect |
| Call now | Cheap | Collect child support |
| Calling creditors | Check | Compare |
| Can’t live without | Check or money order | Compare now |
| Cancel | Claims | Compare online |
| Cancel at any time | Claim now | Compare rates |
| Cancel now | Claim your discount | Compete for your business |
| Cancellation required | Claims not to be selling anything | Confidentially on all orders |
| Cannot be combined with any other offer | Claims to be in accordance with some spam law | Congratulations |
| Cards accepted | Claims to be legal | Consolidate debt and credit |
| Cash | Clearance | Consolidate your debt |
| Cash out | Click | Copy accurately |
| Cash bonus | Click below | Copy DVDs |
| Cashcashcash | Click here | Costs |
| Casino | Credit bureaus | Credit |
| Celebrity | Credit card offers | Cures baldness |
| Cures | | |
D
| Deal | Direct marketing | Double your |
| Dear [email/friend/somebody] | Discount | Double your cash |
| Debt | Do it now | Double your income |
| Diagnostics | Do it today | Double your wealth |
| Dig up dirt on friends | Don’t delete | Drastically reduced |
| Direct email | Don’t hesitate | Dormant |
E
| Earn | Easy terms | Expect to earn |
| Earn $ | Eliminate bad credit | Expire |
| Earn extra cash | Eliminate debt | Explode your business |
| Earn money | Email extractor | Extra |
| Earn monthly | Email harvest | Extra cash |
| Earn from home | Email marketing | Extra income |
| Earn per month | Exclusive deal | Extract email |
| Earn per week | | |
F
| F r e e | Form | Free leads |
| Fantastic | Free | Free Macbook |
| Fantastic deal | Free access | Free membership |
| Fantastic offer | Free bonus | Free money |
| Fast cash | Free cell phone | Free offer |
| Fast Viagra delivery | Free consultation | Free preview |
| Financial freedom | Free DVD | Free priority mail |
| Financially independent | Free gift | Free quote |
| For free | Free grant money | Free sample |
| For instant access | Free hosting | Free trial |
| For just $ (some amount) | Free info | Free website |
| For just $xxx | Free information | Freedom |
| For Only | Free installation | Friend |
| For you | Free instant | Full refund |
| Free iPhone | Free investment | |
G
| Get | Give it away | Guarantee |
| Get it now | Giving away | Guaranteed |
| Get out of debt | Great | Guaranteed deposit |
| Get paid | Great deal | Guaranteed income |
| Get started now | Great offer | Guaranteed payment |
| Gift certificate | | |
H
| Have you been turned down? | Hidden charges | Home employment |
| Hello | Hidden fees | Home based business |
| Here | High score | Human growth hormone |
| Hidden | Home | Huge discount |
| Hidden assets | Home based | Hurry up |
I
| If only it were that easy | Increase sales | Instant earnings |
| Important information regarding | Increase traffic | Instant income |
| Important notification | Increase your chances | Insurance |
| In accordance with laws | Increase your sales | Insurance |
| Income | Incredible deal | Internet market |
| Income from home | Info you requested | Internet marketing |
| It’s effective | Information you requested | Investment |
| Investment decision | Instant | |
J
| Join millions | Join millions of Americans | Junk |
L
| Laser printer | Limited number | Lose weight |
| Leave | Limited offer | Lose weight spam |
| Legal | Limited supply | Lower interest rates |
| Legal notice | Limited time | Lower monthly payment |
| Life | Limited time offer | Lower your mortgage rate |
| Life Insurance | Limited time only | Lowest insurance rates |
| Lifetime | Loan | Lowest price |
| Lifetime access | Long distance phone offer | Lowest rate |
| Lifetime deal | Lose | Luxury |
| Limited amount | Luxury car | |
M
| Mail in order form | Meet singles | Miracle |
| Maintained | Meet women | MLM |
| Make $ | Member | Money |
| Make money | Member stuff | Money back |
| Marketing | Message contains | Money making |
| Marketing solutions | Message contains disclaimer | Month trial offer |
| Mass email | Million | More Internet Traffic |
| Medicine | Millionaire | Mortgage |
| Medium | Million dollars | Mortgage rates |
| Meet girls | Meet me | Multi-level marketing |
N
| Name brand | No experience | No payment required |
| Never | No fees | No purchase necessary |
| Never before | No gimmick | No questions asked |
| New customers only | No hidden | No selling |
| New domain extensions | No hidden сosts | No strings attached |
| Nigerian | No hidden fees | No-obligation |
| No age restrictions | No interests | Not intended |
| No catch | No inventory | Not junk |
| No claim forms | No investment | Not scam |
| No cost | No investment required | Not spam |
| No credit check | No medical exams | Now |
| No deposit required | No middleman | Now only |
| No disappointment | No obligation | Number 1 |
| Number one | | |
O
| Obligation | One time | Only $ |
| Offshore | One time mailing | Open |
| Offer | Online biz opportunity | Opportunity |
| Offer expires | Online degree | Opt in |
| Once in lifetime | Online job | Order |
| Once in a lifetime | Online income | Order now |
| One hundred percent free | Online marketing | Order shipped by |
| One hundred percent guaranteed | Online pharmacy | Order status |
| Outstanding values | Only | Order today |
P
| Passwords | Potential earnings | Prize |
| Pennies a day | Pre-approved | Problem |
| Per day | Presently | Produced and sent out |
| Per month | Price | Profits |
| Per week | Price protection | Promise |
| Performance | Print form signature | Promise you |
| Phone | Print out and fax | Purchase |
| Please read | Priority mail | Pure profits |
Q
R
| Rates | Remove | Reserves the right |
| Real thing | Removes wrinkles | Reverses |
| Refinance | Request | Reverses aging |
| Refinance home | Request now | Risk free |
| Refund | Request today | Risk-free |
| Removal | Requires initial investment | Rolex |
| Removal instructions | Round the world | |
S
| S 1618 | See for yourself | Stainless steel |
| Safeguard notice | Sent in compliance | Stock alert |
| Sale | Serious | Stock disclaimer statement |
| Sample | Serious cash | Stock pick |
| Satisfaction | Serious only | Stop |
| Satisfaction guaranteed | Serious offer | Stop calling me |
| Save $ | Shopper | Stop emailing me |
| Save money | Shopping spree | Stop snoring |
| Save now | Sign up free today | Strong buy |
| Save big money | Social security number | Stuff on sale |
| Save up to | Solution | Subject to cash |
| Score | Spam | Subject to credit |
| Score with babes | Special deal | Subscribe |
| Search engine listings | Special discount | Subscribe now |
| Search engines | Special for you | Subscribe for free |
| Section 301 | Special offer | Success |
| Supplies are limited | Special promotion | Supplies |
T
| Take action | Terms and conditions | This isn’t junk |
| Take action now | The best rates | This isn’t spam |
| Talks about hidden charges | The following form | This won’t last |
| Talks about prizes | They keep your money — no refund! | Thousands |
| Teen | They’re just giving it away | Time limited |
| Tells you it’s an ad | This isn’t a scam | Traffic |
| Terms | Trial | |
U
| Undisclosed recipient | Unlimited | Unsubscribe |
| University diplomas | Unsecured credit | Urgent |
| Unsolicited | Unsecured debt | US dollars |
V
| Vacation | Vicodin | Viagra |
| Vacation offers | VIP | Visit our website |
| Valium | | |
W
| Wants credit card | Weight loss | Why pay more? |
| Warranty | What are you waiting for? | Wife |
| Warranty expired | What’s keeping you? | Will not believe your eyes |
| We hate spam | While available | Win |
| We honor all | While in stock | Winner |
| Web traffic | While supplies last | Winning |
| Website visitors | While you sleep | Won |
| Weekend getaway | Who really wins? | Work from home |
| Weight | | |
X
Y
| You are a winner! | Your chance | You have been selected |
| You have been chosen | Your income | Your status |
Z
| Zero chance | Zero percent | Zero risk |
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